Sample of a Good Marketing Plan - 5685 Words

Thursday, 4th November 2010 ASSIGNMENT ------------------------------------------------- Marketing Plan BSBMKG514A Implement and Monitor Marketing activities BSBMKG507B Interpret market trends and Developments Compiled Produced By Bernadette Moawad, Marcus Hardy and Joel Dobbie. Contents Page 1 Executive summary page 3 2 Situation analysis page 4 3.1 Market summary page 4-5 3.2 Swot Analysis page 5 3.3 Strategies page 6 3.4 Tactics page 7-8 3 Marketing Strategies page 9 4.5 Mission page 9 4.6 Marketing Objectives page 9†¦show more content†¦3.2 SWOT ANALYSIS | POSITIVES | NEGATIVES | INTERNAL | Strengths * Good Return on investment * Have Great pricing strategies * Are constantly competing for the highest market share. * Just Built a factory in Soreno * Have the best quality and the newest model all the time * Highest Profit margin | Weaknesses * Not a Good enough return on investment * Not constantly the market leaders * Not having the highest improvement percentage * Losing Staff | EXTERNAL | Opportunities * To be the market leaders (no apparent market leader) * To have the highest market share * To make the most money in our factory as opposed to Company 2. * Technological advances * Training * Research and development | Threats * Company 2 have a factory * Company 2 are at rivalry with us for market share * Losing Staff * Other companies havin g a newer model then us! * Pricing Strategies * Promotion strategies | TROUBLE GROUP CEO: Bernadette Moawad ACCOUNTS: Raph PRODUCTION: Joel Dobie INVESTMENT: Marcus Hardy 2.3 Strategies Our 4 prime strategies relate directly to maintaining our status as a market leader and driving force for relative pricing and sales force management and application. Burst of rapid expansion (factories) will be executed in key points at year 5 6 so that infrastructure is in place to saturate the market place. Building in Sereno should be considered first follow by areas 1 2 respectively. 4Show MoreRelatedResearch Process930 Words   |  4 PagesMarketing Research Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.† [Philip Kotler] â€Å"the systematic gathering, recording and analyzing of all data about problems relating to the marketing of goods and services.† [The American Marketing Association] Basic purpose of marketing research Marketing research reduces uncertainty or error in decision-making. The information collectedRead MoreFirst Flavors Is An Organization, Which Offers Their Consumers1318 Words   |  6 Pagesconcerning the market industry. 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